The New – A Reimagining Of Our Brand

February 13, 2020
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I'm ElanA
My purpose? To create a ripple effect: where my small drop in the ocean expands outward, helping others lean into life, make waves with their work and shift from a place of confusion to a place of clarity.

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When is it time for something new? Do you ever wonder this? As humans, we are constantly evolving and changing but sometimes we feel a deep yearning for change, BIG change. As you can see, ELANALOO.COM just went through some BIG change & I thought I’d pull back the curtain & walk through what this transition has been like on the back end. 

I love this thought by Brianna Wiest: 

“When it is time for something new, you will feel it. You will feel a desire to let go, to shed layers, to move, to re-create. You will know because there will be subtle shifts all around you. You will release the old because you are really clearing the path for what’s ahead. Trust this process. Know that life does not take from us anything unless there is something else imminently awaiting its replacement.” 

With so much evolution personally, I’ve been feeling the need for language and space that reflects our focus and mission now. In the spring of 2019, we began a complete rebrand & website redesign! It was exhilarating (and a lot of work) but so much less work this time around since we weren’t going it all alone. 

I have DIYed everything in our business for so long and have never felt like it was complete or a full representation of our work. It felt SO GOOD to place this project in the hands of talented, capable, supportive people who want to help elevate our brand. The goal of this new site is to serve as much more of a resource to both individuals and business owners. The team helping Aaron and I have been incredible and I am so excited for this next chapter of our business! 



Copywriting written with Copy Uncorked 

SEO & site support from Moreno Collective

Project Management from Sarah Tudor Creative

And the incredible website design by Tonic Site Shop

Branding by Studio9Co.



There are different chapters in all of our businesses, aren’t there? The start up phase, maybe a little refinement, a bunch more refinement, a change of course or a deeper dive into what we really feel called towards. Twists and turns are to be expected and even welcomed…

The last chapter in our business was titled: Dérive Collective. The storyline was charming and fresh, the two characters charting a new territory. It marked Aaron coming on full time and us living in Hawai’i – it was exciting and fulfilling. In my eyes, having Dérive Collective meant something that was ‘ours’ not just mine and that was my intention from the second he joined on. If we’re being honest, we didn’t know how long us working together would last. But it’s lasted. We make a good team. But as time passed, it started to feel more like we were managing a second brand.

Two sites, two sets of emails, confusion for clients & frankly, that wasn’t what we wanted. We value clarity, direction, simplicity. With that being said, Dérive Collective has been merged into ElanaLoo. You can see our collective work & offerings here and here!



So now you see all the hard work we’ve been putting in over the past year!
The new site (and all of its facets) is here for you to explore.

The intention with our new site, this new space on the internet, is to better serve, to better connect and to better know you … and if the beginning of this chapter is a prelude to the rest, I think we’re on the right path. The feedback we received with the launch was incredible! Many conversations were sparked, ‘aha moments’ had and encouragement shared. 

Thank you for walking alongside us on this journey. Thank you for sharing your light. For being committed to making an impact. We are infinitely grateful to connect with brilliant, innovative, curious humans in any capacity – so thank you for being here.



Explore Our Services

Looking for all my favorite resources? Start here!

Learn More About Sustainability & Regeneration

Browse Our Collective Work

Our Reimagined Print Shop

Headed To Hawai’i? Check Out Our Island Travel Guides!




  • Getting back to serving incredible clients! If you are a creative entrepreneur or small business owner looking for a mentor who can advise you on brand strategy, social media & content marketing – let’s chat.


  • More free time to create again – because this site took a lot out of me. I’m so excited to devote my creative energy to other projects. I’m looking over at our bathroom that needs renovating… maybe I’ll start there ;)


  • Sharing insight on making regenerative & sustainable business choices. A lot of 2018 & 2019 were spent helping individuals make positive environmental impact with their choices and in 2020, I see that really expanding into advising businesses.


  • Watching the ripple effect this site creates in the lives & businesses of those who visit!


Thank you, truly. From the bottom of our hearts we are so grateful to have celebrated this launch with you & to have this new space ready to welcome you! We hope you take some time to explore (we especially recommend it on desktop!) and to share something you’ve learned or one of your favorite parts with us.


Meet the writer


Thanks for reading! I'm a photographer, writer & environmental advocate excited to be sharing regenerative solutions, ideas & concepts for our lives & businesses with you. 


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